Digital
Glasgow
£45,000 to £50,000

Digital Content Strategist

Ref: 758| Posted: 20th Sep 2022

An excellent opportunity has arisen for a Digital Content Professional  to join our client on a permanent basis. This role is based in Glasgow but will be mostly homebased. This role however, I am afraid does not support sponsorship and as such candidates should have full rights to work in the UK.
 

The Job
 

  • Define, implement and improve digital approaches based on best practice
  • Ensure the digital offer meets the needs and expectations of our users whilst aligning to our strategic goals
  • Support the wider internal community to deliver excellent digital experiences by ensuring best practice approaches are followed
  • Monitor and report on the performance of the digital estate, ensuring it meets its objectives, advising on ways to improve and better meet KPIs
  • Shape strategy for experiences within the ACCA digital estate. Define and manage the appropriate approach, policy, procedure, guidelines and methodologies for the entire digital estate.
  • Own, manage and govern practices across experiences within the global digital estate. Operate as a 'digital expert' for the digital estate, improving engagement, usability and findability
  • Understand the specific audience and user needs of our digital products. This may include conducting user research and/or supporting colleagues in their research needs.
  • Train and support internal users in their use of the CMS and in digital communication principles  

The Person:

  • Experience of managing and optimising an organisational website, including expertise with CMS products
  • Experience of content management and optimisation, including SEO implementation and accessibility principles
  • Experience of conducting user research
  • Experience of training and supporting stakeholders in a full range of digital best practices (ie, writing for the web, user experience principles, use of CMS products)
  • Knowledge of digital analytics data-led approaches
  • Able to demonstrate a clear understanding of technical concepts and to apply this understanding to everyday business problems
  • Strong influencing skills with both internal staff and external stakeholders, with the ability to provide clear and non-technical advice/interpretation of complex information
  • Excellent problem-solving skills

For a confidential discussion and for further information please call Mark on 0141 244 0246 or email your CV to mark@durhamlimited.com

 

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