An excellent opportunity has arisen for a Digital Content Professional to join our client on a permanent basis. This role is based in Glasgow but will be mostly homebased. This role however, I am afraid does not support sponsorship and as such candidates should have full rights to work in the UK.
The purpose of the Digital Strategist role is to provide support and advice for the management of the digital estate. The specific remit includes:
- Define, implement and improve digital standards and approaches
- Ensure the digital offer meets the needs and expectations of our users whilst aligning to our strategic goals
- Support the wider internal community by ensuring best practice standards are consistently met
Monitor and report on the performance of the digital estate it meeting its objectives, advising on ways to improve and better meet KPIs.
The Digital Strategist is responsible for a range of key activities comprising:
- Shape digital strategy for assigned subsection(s) of the digital estate. Define and manage the appropriate approach, policy, procedure, guidelines and methodologies for the entire digital estate.
- Own, manage and govern online practices across sub-sections of the global digital estate. Operate as the 'digital expert' for assigned sections of the digital estate, providing advice on improving engagement and appropriate content formats (ie, infographics, video, imagery, accessibility considerations).
- Understand the specific audience and user needs of our digital products. This may include conducting user research and/or supporting colleagues in their research needs.
- Train and support internal users in their use of the CMS and in digital communication principles
- Support and enhance the digital marketing offer by advising on campaign content, data capture and optimisation strategies.
- Advise on digital analytics as appropriate, through the use of analysis software (ie Google Analytics/Adobe Analytics) and through user feedback and behaviour. The Digital Executive may use various techniques to audit, measure, report and improve content performance.
Key Skills Required
- Experience of managing and optimising an organisational website, including expertise with CMS products
- Experience of content strategy and management, including SEO implementation and accessibility principles
- Experience of conducting user research
- Experience of training and supporting stakeholders in a full range of digital best practices (ie, writing for the web, user experience principles, use of CMS products)
- Knowledge of digital analytics data led approaches
- Able to demonstrate a clear understanding of technical concepts and to apply this understanding to everyday business problems
- Strong influencing skills with both internal staff and external stakeholders, with the ability to provide clear and non-technical advice/interpretation of complex information
- Excellent problem-solving skills
For a confidential discussion and for further information please call Mark on 0141 244 0246 or email your CV to mark@durhamlimited.com
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